Father’s Day Blog Series: Men of Pure Romance

Robert Johnson IV and Tiffaney Johnson have been together for nine years and married for five. Their family includes: Celeste (15), Nevaeh (14), Max – their “doggie” (9) and Sid – their Bearded Dragon (5). 
Tiff & Rob Thank You

Describe three responsibilities you take on to help out with the kids and/or your wife’s Pure Romance business.

1. One of the biggest responsibilities I take on to help is acting as the family IT person. Keeping Tiffaney and the girls updated, safe and connected is an extremely important task. Not to mention keeping a lookout for what might be coming in the future that could really help her.

2. Everybody needs a Handyman, and I happen to be that for Tiff. Be it putting together office furniture (which I’m convinced replicates like bunnies), or building custom cases to carry her demo items to parties, there never seems to be a shortage of things to build with her.

3. Marketing, Marketing, Marketing. Another way I help is by doing what I can to get her name out. Wearing hats and shirts with her information on it never stops for me. To work, to golf tournaments, to the mall – I seem to always run into someone that has been looking for a Consultant and handing out a business card or her mobile app is easy.

What are your secrets to a successful marriage? 

I got some really great advice a while back that I think really moves the bar in our marriage. That being “If you support her, keep her smiling, protect her, and always put her first – she will love you for a day past forever.” This is something I’ve put to the test with Tiffaney, and thus far it’s been more than true. Past that, the biggest secret would be to listen just to listen, not listening to solve a problem. Sometimes that’s all she really wants.

What do you like most about being a dad?

The thing I like most about being a dad is honestly how much they make me laugh and smile. My girls are forever teaching me new things as the world changes in their lives. From new sayings to new dances and styles, they keep me in touch with not only their youth, but also my own at times. The thing I really enjoy doing with my girls is exposing them to new and exciting things, or sitting together playing anything from Little Big Planet to Farkle and Monopoly.

What is something you admire about your wife – please explain/describe?

There are a number of things I really admire about my wife, but one thing really stands out: She’s been doing this for close to a decade, and I’ve seen her come home after $25 parties, and $2,000 parties. I’ve watched her mentally work past tough feelings when she went from Red to Pink, and saw her focus on every positive when faced with the easier decision to just give up. The thing I admire the very most is her strength. I’ve been saying for a while that I would move our family to an area that was more receptive to her business so her business could really explode, and her response has never wavered – “I’m going to put Dallas Fort Worth on the map, I’m going to make it work right here. Somehow.” To me she’s amazing to watch and her strength shows in every choice I see her make.

Rob photo grid


Marriage in this modern-day-society can be a difficult thing to manage, especially when you are a hard-working businesswoman. What are some secrets that you practice in your marriage to build into your relationship? Obviously he’s a keeper!

I always call and/or text him to let him know that I have made it safely to my parties and when I am on my way home from a party.

In this day and age of the “Independent Woman” your husband always needs to feel needed. So I always try to remind my husband that he is needed, by giving him the opportunity to fix things around the house, build something for me, open jars, reach things out of high cabinets, open doors, and plan date nights. While many ladies may make a lot of the money to always pay the handy man or the yard guy, you have to remember to give your partner the chance to do it and show your appreciation.  Something as little as appreciating when he unloads the dishwasher or does the laundry doesn’t go unnoticed.

I also pull out some of the products we sale. In our industry, we have to remember while we are helping other ladies’ relationships that we have to remember to nurture our own with our own products. Pull out the Hot Heart & Aura, give him the men’s line to wear, grab a blindfold and flogger, or play the Date Night Game. That’s why they become so supportive – in the back of their minds, they know things are going to be a lot of fun in this business. I have a wonderful wish list of items of things I want, so he always knows what to buy.  Tell him the fancy items you want him to buy for you, even if you can go out and get it for yourself. If you are constantly doing for yourself, you never give your partner an opportunity to do it for you.

I get dolled up sometimes just because; it gives him something to fantasize about all day. We often get all dressed up for a party or day job, but then come home and change into the sweat pants and T-shirts. Every now and again, put on your best outfit just to go see a movie with your partner or for dinner. Pull out some nice heels, dress or skirt. We assume the five minutes they see us before we leave or come home that’s enough but it’s not, so it’s okay to be their eye candy.

We have fun. Have fun in your relationship. It can’t be all business all the time and what everyone else has to say about your relationship. My husband and I have a private Facebook group. Yes, it’s just the two of us on it. We drop selfies on it through out the day or a thought that made us think of the other person. No drama, no issues, nothing serious. But it’s a great way to brighten up someones day, since we’re already caught up in our cell phones, tablets, and social media. Make it useful for more than everyone else. Think of each other from time to time in the simplest form.

Do you have anything special planned to celebrate Father’s Day?

This Father’s Day, he will get to do what he loves the most…play golf and spend time with me. He loves golf, and I have grown to enjoy it over the years as long as he is the one playing. It’s a pleasure to see his excitement when I ride along in the golf cart. He is at peace on the golf cart – no worries just fun. With all of the rain that happened last month, he was unable to play at all. So a day on the golf course, followed by a steak dinner (one of his favorites) will be perfect. Plus he doesn’t know this yet, but it’s time to update the family photos, so I will be scheduling a family photo shoot as well for this summer before the girls go back to school.


You have screamed your husband’s name and made it obvious that he has been a wonderful supporter of you, your family and your business. Can you give me a story about how he has supported you?

You know, I could probably write a book on all of the different ways he has shown his support over the last eight years of my business, and he probably doesn’t even realize it. It’s difficult to sum it all into one story, but I will try.

When I first started, he would drive me to out-of-town parties and sit for 3-4 hours in the car, at a nearby Starbucks or in the parking lot, and wait for the last lady to leave so he could come re-load the car for the long drive back home. He built me custom gun cases to carry my demo novelties. He doesn’t fuss that my home office takes up an entire bedroom of our three-bedroom home. He shows up to every corporate event and family friendly team meeting where he is welcomed, and talks to other spouses and helps out when he can. He proudly wears Pure Romance logo gear around town and tells the world his wife runs her own business. I have watched him label products and catalogs for me through late hours, and he manages to keep all of my technology safe and secure as my CIO (as he has been titled). But I think the one memory that has really held my heart in this business was the one evening I called him after a $100 party. I was upset and distraught and ready to throw in the towel; I ranted and fussed on the car ride home and he said nothing. When I was finished he said, “Babygirl, look at it this way, you now have a $100 you didn’t have three hours ago, you had fun, and if you do it 15 more times you will have a $1500-month.” All I could do was laugh because he was was absolutely right.  At that moment, I realized he was never going to let me give up that easily, and he was going to continue to support and motivate me.

My thoughts: Wow! I LOVE the story Tiffaney shared about her husband changing her outlook on a $100 party. In this business, many can get down on themselves after the inevitable lows. As someone outside the Pure Romance business, he was able to show her a different perspective – telling her that 15 $100 parties would be a $1,500 month gave her a new positive point of view; this is a trait that is invaluable in a husband and father.

I also smiled reading about Robert sporting the Pure Romance gear wherever he goes. He’s her walking billboard. If Tiffaney had to pay him for all of the promotion he does for her business, it would equal a full-time marketing department! The way he touts her business shows her and everyone he comes in contact with how proud he is of her. Not to mention, he’s also her CIO (Company Information Officer) and builds office equipment – he could deduct himself in taxes! This is not a guy who sits on a hammock or La-Z-Boy recliner, remote and beer in hand. There’s nothing more applaudable than a man who asks his significant other what she needs and does it with a smile and as “his pleasure.”

One thing is for sure; their two daughters will see the way Robert honors Tiffaney, and learn first-hand how a woman deserves to be treated. It’s a great life lesson for their family. Sometimes we forget to take into consideration all the things our significant others do for us. Father’s Day is truly a day to thank the special men in our lives.

You Might Also Like

Leave a Reply