What Women Really Want

While we’re still officially in summer, you might have noticed that the nights are getting longer and chillier, and we’re heading to cooler weather, just perfect for cuddling up with your significant other.

So a recent study led by our Pure Romance medical contributor, Debby Herbenick, director of the Center for Sexual Health Promotion at Indiana University, is especially timely. The study, published in USA Today and featured on CNN, was recently published in the Journal of Sex & Marital Therapy. It surveyed 1,055 women ages 18 to 94 about their sex lives and sexual preferences.

No surprise, what women look for in their sexual encounters is different with each person. For example, only 18.4% of the women surveyed said intercourse alone was enough to make them orgasm. The study also showed that the women had varying preferences in how they preferred sex.

“Sometimes, when people are first getting together, they spend time making out…long before they start having oral sex or intercourse with each other,” Herbenick told CNN. “All too often, once oral sex and intercourse become part of their routine, the rest fades away.”

That’s why, as Consultants, it’s more important than ever for all of us to listen to what our clients tell us. They may be shy at first to talk about such intimate details, but it’s important for you to lead them to this discussion. That way, you can recommend various Pure Romance products that can help them spark their love life.

Want to read more about the study? Visit here and stay a student!

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