Pure Romance Takes New York City!
We recently traveled to the Big Apple to attend several media events to help spread the word of the amazing work our Consultants are doing and highlight our products leading up to Valentine’s Day. This trip was a long-time in the making; it all started last year at the Pink Ribbon Luncheon when I was honored at the event. Good Morning America’s Robin Roberts was the featured speaker and I was so excited about the opportunity to hear her tell her story in person. I start every single one of my mornings with her and can’t think of a woman I admire more. She has inspired so many with her strength and determination in overcoming life-threatening experiences: especially with her battle with breast cancer and subsequent blood cancer and bone marrow transplant. Watching her speak that day, I was moved beyond words. It goes without saying, I bid on the event’s Good Morning America auction package to visit the set of my favorite anchorwoman.
Fast-forward to 2016, where we reunited with Robin on set in New York and received a behind the scenes look at how the show is produced (it was like a well-oiled machine, by the way!). I’ve also never been on any talk show set (besides Live! Kelly and Michael) that was so warm and friendly.
No matter how busy and hectic it was, Robin took her time to make sure she introduced me to everyone she worked with, and she showed incredible thoughtfulness by remembering our earlier conversations about The Patty Brisben Foundation for Women’s Sexual Health. This gave me the opportunity to continue this dialogue with many of the others there that day, which was a huge honor. They embraced the message and showed sincere interest in exploring it further in the future. It was awesome to see national media influencers understanding that sexual health is the pink elephant in the room, and to hear them agree that it’s a topic that everyone needs to address. It fueled me even further to continue pressing further in this arena.
Pure Romance Consultants aren’t the only ones who challenge themselves to step outside of their comfort zones advocating on behalf of women’s sexual health and intimacy. We also push ourselves; that continued with a subsequent blogger and journalist event at the Museum of Sex, which led to coverage in a few blogs, such as Urban Milan: Valentine’s Gifts for Her, and prospects for many more.
My PR Director, Suzanne Murray, stepped out of her comfort zone volunteering for an on-air dance competition (and winning) on Live! Kelly and Michael Show later in the week! I love that our team, much like our Consultants, does life different. Because of Suzanne’s boldness, we were able to get Pure Romance gift boxes in the hands of Kelly and Michael!
We also stopped by to visit our old friends at The View to provide a beautiful audience giveaway including some of Pure Romance’s top pampering products and my favorite perfume, Truly Sexy – Flirt. We had to go in early that morning for their crew to shoot the product before the show went on air. It was a quick process because the packaging is so beautiful and elegant – we felt proud to watch New York-based producers on a national broadcast show gawking at the boutique-like products. They were excited and impressed with it. Some had heard of it, and those who hadn’t couldn’t wait to check it out.
This was the day I was the most afraid – mainly because I knew that this segment was all about our Consultants and it was so important to me to make sure that the little amount of time I had to talk about our Pure Romance mission and products was loud and clear. I wanted to make sure that more than anything that during my interview portion I got the message across that we are a company that focuses on enhancing communication in relationships, first and foremost. I was most proud of the product shot because I believe they speak for themselves, and the world got to see the beautiful packaging and that we have a wide array of products – truly something for everyone.
For those of you who want legitimacy and to show your clients you are working for the top relationship company in the world, take advantage of this national exposure. Use the clips, pictures, and blog mentions to your advantage; it is a great way to showcase the products, and is yet another reason to reach out to your customers. Check out how Executive Director Dana Barish pushed this out on her social media network.
On Social Media, it might have looked like our trip was just filled with shopping, work and fun (you can have fun while working), but hopefully this blog shows that we were there for you, and that we were a team of people who went in there with a job and got it done!